The campaign focused on raising awareness around the growing public health issue of Type II diabetes in Pakistan, while also supporting the launch of Dr. Nauman Niaz’s book Myth & Reality: Type II Diabetes Disease Impact in Pakistan. The core objective was to secure press coverage across Tier A, B, and C publications nationwide, in both Urdu and English.
A diversified, multi-tier media mix across print, digital, and TV
We executed a diversified media strategy combining print, digital, and electronic platforms to maximize reach and credibility — expanding the message from premium Tier A outlets to broader mass audiences across Pakistan.
Coverage included Tribune, Dawn, ProPakistani, HBL Freedom Account feature, and national TV news segments.
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