How we refreshed a beloved heritage brand for a new generation - vibrant, relatable, and culturally rooted.
Refreshing an icon for younger audiences
We set out to refresh Rooh Afza’s digital presence – making it more relatable, vibrant, and culturally relevant to younger audiences.
SERVICE: Influencer Marketing
Our Approach
Overview
Creative recipes, lifestyle, and culturally rooted storytelling
Our influencer-led campaigns highlighted creative recipes, lifestyle integrations, and culturally rooted storytelling across social media — connecting the brand with younger audiences authentically.
25+ creators brought Rooh Afza into everyday moments - turning a classic into a conversation worth joining.
The results
Cumulative Reach
0M
Views
0M+
Interactions
0M+
Influencers Used
0+
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