The goal was to position Rooh Afza as the ideal drink of Ramzan, not just at home, but also outside. We highlighted different local eateries across Pakistan through creator-led content, and the campaign stood out precisely because it broke away from regular influencer marketing collaborations.
Recipe-led content, on-ground eatery features, and culturally rooted Ramzan storytelling. Our influencer-led “Benaam Ramzan Series” brought Rooh Afza into real Iftar moments — from home kitchens to local eateries — connecting the brand authentically with audiences across Pakistan.
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